There are many kinds of commercial marketing methods, among which visual marketing is an advantageous marketing method, and lighting plays an important role in visual space and customer experience. Therefore, creating a comfortable environment with lighting and providing a good visual experience and environmental atmosphere can create a profitable environment for business owners.
The importance of lighting in commercial space
In daily life, a large part of people's ability to experience the outside world comes from vision, and light is the direct embodiment of vision. In business, it is no exception that customers' first impression of a store should be the image established on the facade of the store. At this time, good light plays a crucial role. Light illuminates the store, and a good store image will more successfully attract passers-by to become their customers.
▲ lighting effect case: Zarina jewelry store
From the perspective of consumption behavior, what customers lack is not only the goods they need, but also the environment and services affect their shopping mentality. In this case, goods are no longer simply presented as exchange goods, and the overall environment of the store can create the fun of life shopping. Especially in the era of rapid increase in night consumption demand, lamps and lanterns are not only the night sun, but also a tool to promote the commercial economy.
How to improve the operation of lighting
In the commercial market, more and more brand owners participate in the overall marketing strategy of commercial space through the method of lighting design, in order to enhance market competitiveness. Lighting can really improve business. What kind of lighting effect can make the store icing on the cake?
1. Create a shopping atmosphere
No matter what kind of store it is, the first step is to narrow the "communication distance" with customers. In other words, it is the positioning of the store and the first step to serve consumers. Lighting itself can play a very good role in helping. Through accurate lighting design, it can improve the overall grade of the store, improve the effect of commodity display, create a shopping atmosphere, create a pleasant and comfortable shopping experience atmosphere, and help business owners achieve sales.
▲ lighting effect case: Starbucks chain store
2. Goods with good performance
As the core content of the store, the function of lighting is to restore the real color and texture of the goods, increase the correlation between the goods and the store, and enhance the affinity of the goods. There are also requirements for the quality of lighting. Only good lighting can perform well, otherwise it will be greatly discounted. The quality of light can be analyzed from the following aspects.
(1) . illumination
Illuminance is a physical quantifier that visually represents the energy of visible light on the receiving surface. The higher the illuminance, the brighter the display surface may look, but the illuminance distribution of a space is exquisite. For the displayed goods, the lighting should reflect the artistry of the goods, or render the theme atmosphere, so as to attract customers to choose and buy. Therefore, the illumination distribution of densely displayed goods should be uniform, which is convenient for customers to choose. In the areas with key lighting, sufficient illumination is required to maximize the best state of the goods. For the surrounding environment, the light needs to be moderately dark. Through the contrast of light and dark, create a charming light space, which can better promote customers' consumption desire.
▲ lighting effect adds light and color to vans stores
(2) . color rendering
Under the illumination of different light sources, the same object will show different colors. For example, green leaves are bright green under green light, and nearly black under red light. The light source plays an important role in the color display of the illuminated object. Using lamps with high color rendering also emphasizes the texture and value of the goods themselves.
▲ commercial LED lighting technology can make diamonds show the most brilliant and bright effect. By using a 40 ° focusing lens to limit the light dispersion of LED, a more brilliant display effect can be obtained.
(3) . uniformity
In addition to the light effect, the uniformity and stability of light color also have a great impact on the creation of the overall lighting atmosphere. Providing a light color balanced environment, a comfortable and relaxed environment will virtually increase the customer's stay time, attract the customer's attention, and be conducive to the display of goods and the transmission of information.
▲ the uniform light distribution provided by commercial lighting products makes the scattered light uniform, continuous and gentle, improves the texture of goods and provides clear shopping space.
4. Functionality
In commercial stores and retail stores, functional lighting is very critical. A continuous and natural lighting environment needs to be created from the entrance to the interior to guide customers to a clear shopping route and provide a good visual shopping environment, which plays a guiding role.
▲ coffee shop lighting effect case: loacker moccaria coffee shop
3. Deepen brand impression
Reasonable and effective layout and display, together with high-quality lighting effects, can endow products with specific brand culture and image connotation, and deepen consumers' impression and trust in the brand, so as to improve the added value of products, enable enterprises to obtain higher profits, and enhance the competitiveness of enterprises. It is conducive to maintaining the reputation of businesses, making consumers feel the commodity information in an all-round way, increasing the impression of products and forming potential profits.
▲ commercial lighting effect case: Shanghai Bulgari flagship store
4. Control operating costs
As we all know, the hard cost of electrical equipment, including lighting equipment, accounts for a certain proportion in the economic operation of businesses. Compared with traditional lighting systems, LED has great advantages in energy consumption because of its high luminous efficiency.
▲ lighting effect case of retail store: Watsons personal care store
The case of Watsons personal care store is a good example of reducing operating costs. Before that, if Watsons used traditional light sources, its energy consumption cost, operation cost and maintenance cost were quite amazing. As a giant in the retail chain industry, Watsons' management is stimulated to find a new energy-saving solution in the face of the sharp rise in energy consumption costs. Therefore, in recent years, Watsons has actively responded to the global advocacy of energy conservation and emission reduction and began to rebuild its retail stores. Watsons boldly decided to change the light source of the plane light box logo of all Watsons personal care stores in China to LED. LED light source has high luminous efficiency and high output, which can ensure that the light box is bright and eye-catching. The maintenance rate is also one of the key factors Watsons considers. The high-performance products ensure the long-term stable operation of the logo, reduce losses, and reduce the cost of the owner's later operation.
summary
For commercial stores, lighting is very important. Disordered lighting design and dazzling lamps will deter customers. If the goods with good layout and display can form a clever match with the lighting, the texture, characteristics and value of the products can be reflected, so as to attract the attention of consumers, enhance customers' desire to buy, and thus improve commercial sales.
If you have any questions, please consult seeposh.
The importance of lighting in commercial space
In daily life, a large part of people's ability to experience the outside world comes from vision, and light is the direct embodiment of vision. In business, it is no exception that customers' first impression of a store should be the image established on the facade of the store. At this time, good light plays a crucial role. Light illuminates the store, and a good store image will more successfully attract passers-by to become their customers.
▲ lighting effect case: Zarina jewelry store
From the perspective of consumption behavior, what customers lack is not only the goods they need, but also the environment and services affect their shopping mentality. In this case, goods are no longer simply presented as exchange goods, and the overall environment of the store can create the fun of life shopping. Especially in the era of rapid increase in night consumption demand, lamps and lanterns are not only the night sun, but also a tool to promote the commercial economy.
How to improve the operation of lighting
In the commercial market, more and more brand owners participate in the overall marketing strategy of commercial space through the method of lighting design, in order to enhance market competitiveness. Lighting can really improve business. What kind of lighting effect can make the store icing on the cake?
1. Create a shopping atmosphere
No matter what kind of store it is, the first step is to narrow the "communication distance" with customers. In other words, it is the positioning of the store and the first step to serve consumers. Lighting itself can play a very good role in helping. Through accurate lighting design, it can improve the overall grade of the store, improve the effect of commodity display, create a shopping atmosphere, create a pleasant and comfortable shopping experience atmosphere, and help business owners achieve sales.
▲ lighting effect case: Starbucks chain store
2. Goods with good performance
As the core content of the store, the function of lighting is to restore the real color and texture of the goods, increase the correlation between the goods and the store, and enhance the affinity of the goods. There are also requirements for the quality of lighting. Only good lighting can perform well, otherwise it will be greatly discounted. The quality of light can be analyzed from the following aspects.
(1) . illumination
Illuminance is a physical quantifier that visually represents the energy of visible light on the receiving surface. The higher the illuminance, the brighter the display surface may look, but the illuminance distribution of a space is exquisite. For the displayed goods, the lighting should reflect the artistry of the goods, or render the theme atmosphere, so as to attract customers to choose and buy. Therefore, the illumination distribution of densely displayed goods should be uniform, which is convenient for customers to choose. In the areas with key lighting, sufficient illumination is required to maximize the best state of the goods. For the surrounding environment, the light needs to be moderately dark. Through the contrast of light and dark, create a charming light space, which can better promote customers' consumption desire.
▲ lighting effect adds light and color to vans stores
(2) . color rendering
Under the illumination of different light sources, the same object will show different colors. For example, green leaves are bright green under green light, and nearly black under red light. The light source plays an important role in the color display of the illuminated object. Using lamps with high color rendering also emphasizes the texture and value of the goods themselves.
▲ commercial LED lighting technology can make diamonds show the most brilliant and bright effect. By using a 40 ° focusing lens to limit the light dispersion of LED, a more brilliant display effect can be obtained.
(3) . uniformity
In addition to the light effect, the uniformity and stability of light color also have a great impact on the creation of the overall lighting atmosphere. Providing a light color balanced environment, a comfortable and relaxed environment will virtually increase the customer's stay time, attract the customer's attention, and be conducive to the display of goods and the transmission of information.
▲ the uniform light distribution provided by commercial lighting products makes the scattered light uniform, continuous and gentle, improves the texture of goods and provides clear shopping space.
4. Functionality
In commercial stores and retail stores, functional lighting is very critical. A continuous and natural lighting environment needs to be created from the entrance to the interior to guide customers to a clear shopping route and provide a good visual shopping environment, which plays a guiding role.
▲ coffee shop lighting effect case: loacker moccaria coffee shop
3. Deepen brand impression
Reasonable and effective layout and display, together with high-quality lighting effects, can endow products with specific brand culture and image connotation, and deepen consumers' impression and trust in the brand, so as to improve the added value of products, enable enterprises to obtain higher profits, and enhance the competitiveness of enterprises. It is conducive to maintaining the reputation of businesses, making consumers feel the commodity information in an all-round way, increasing the impression of products and forming potential profits.
▲ commercial lighting effect case: Shanghai Bulgari flagship store
4. Control operating costs
As we all know, the hard cost of electrical equipment, including lighting equipment, accounts for a certain proportion in the economic operation of businesses. Compared with traditional lighting systems, LED has great advantages in energy consumption because of its high luminous efficiency.
▲ lighting effect case of retail store: Watsons personal care store
The case of Watsons personal care store is a good example of reducing operating costs. Before that, if Watsons used traditional light sources, its energy consumption cost, operation cost and maintenance cost were quite amazing. As a giant in the retail chain industry, Watsons' management is stimulated to find a new energy-saving solution in the face of the sharp rise in energy consumption costs. Therefore, in recent years, Watsons has actively responded to the global advocacy of energy conservation and emission reduction and began to rebuild its retail stores. Watsons boldly decided to change the light source of the plane light box logo of all Watsons personal care stores in China to LED. LED light source has high luminous efficiency and high output, which can ensure that the light box is bright and eye-catching. The maintenance rate is also one of the key factors Watsons considers. The high-performance products ensure the long-term stable operation of the logo, reduce losses, and reduce the cost of the owner's later operation.
summary
For commercial stores, lighting is very important. Disordered lighting design and dazzling lamps will deter customers. If the goods with good layout and display can form a clever match with the lighting, the texture, characteristics and value of the products can be reflected, so as to attract the attention of consumers, enhance customers' desire to buy, and thus improve commercial sales.
If you have any questions, please consult seeposh.
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